Managing Seasonality, Staffing, and Growth in Hospitality

The hospitality industry is beginning to see signs of recovery, with research indicating increased optimism for pubs and restaurants. However, many businesses continue to struggle with rising costs, including the recent minimum wage increase in April.

Some venues have successfully offset these costs through price adjustments, and larger brands are showing renewed confidence by investing in refurbishments and reopening.

If you’re navigating these challenges, here are some ideas that could help your business thrive:

Innovative Recruitment Strategies

According to specialist recruiter Caterer, some businesses are attracting talent by offering relocation packages that include flexible shifts, bonuses, and even subsidised housing to entice workers from across the UK. Consider how your recruitment efforts can stand out in a competitive market- what unique incentives could you offer to secure the staff you need?

Optimise Operational Hours and Staffing

In response to fluctuating demand, some venues, even in major cities, are closing during unprofitable periods. Zero-hours contracts provide flexibility, but it’s crucial to remain an attractive employer. We can assist you in reviewing staff contracts and analysing your weekly trading patterns to determine if a more flexible approach would benefit your operations.

Exploring Community Ownership

The number of community-owned pubs has risen by 63% over the past five years, providing a lifeline for struggling businesses, particularly in small villages and rural areas. If your venue is at risk, transitioning ownership to the community or your employees could be a viable solution. Reach out to us if you’d like to explore this option further.

Key Differentiators for Success


We’re Here to Help

For more information on any of these strategies, please don’t hesitate to contact us on 01904 655202, or email enquiries@hghyork.co.uk

If you’d like to learn more about how we can help you or your business, take a look at our services or our hospitality page. Whether you’re looking for expert advice, tailored solutions, or support to achieve your goals, we’re here to make a difference.